What we achieved together — $80M donated in 2024 + 6x giving multiplier

A LOT has happened this month – we’ve got a bunch of exciting updates to share, plus a bittersweet announcement from me.

💡 First, the results of our 2023–2024 impact evaluation are in!

The headline figure?

For every dollar we spent across 2023 and 2024, we estimate that we caused around $6 to go to high-impact charities.

You can read more about our findings – including additional context on our estimated 6x giving multiplier and how we’ll use our results going forward – on our Impact page. You'll also be able to access the full 100+ page research report if you’re so inclined! (Number of times “counterfactual” appears: 255 🤓)

Jokes aside, I'm so incredibly proud of what our community has been able to accomplish together.

An almost 900 incredible people took the 🔸10% Pledge in 2024.

That's almost 900 individuals who will donate, on average, around $100,000 dollars over their lifetime to the people, animals, and causes that need it most.

It also shows renewed momentum: as a community of pledgers and donors, we donated over $80M to charity in 2024 alone. And compared to 600 new 🔸10% Pledgers in 2023, almost 900 new 🔸10% Pledges is a more than 50% acceleration of our growth.

Our largest identifiable source of growth in 2024 was through referrals from friends and family so — whether you've taken a giving pledge, made a high-impact donation, or are just starting your effective giving journey — thank you for being with us in our mission to make giving effectively and significantly a societal norm.

💛 Next, an announcement from me…

Working for Giving What We Can and serving this community has been the greatest privilege of my career, but this chapter is coming to an end. As you may have seen, I have accepted the role of CEO of Effective Altruism Australia (EAA) and will be stepping down from my role at GWWC at the end of July. I will deeply miss engaging with this inspiring global community, but I am excited to continue to raise money for effective charities (and advocate for the 10% Pledge) in my new role at EAA.

I am confident that the incredible team at Giving What We Can will carry our mission forward with care, ambition, and integrity. The world needs more dedicated, generous people who are willing to share what they have to help others, and this community is already more than 20,000 strong. I can’t wait to see it grow to one million.

Lots more news below, including open roles on the marketing team to help replace me! :)

P.S. Future newsletters will come from James Rayton, our Head of Community and Partnerships, and Alana Horowitz Friedman, our Content Lead. You’re in great hands!

Motivations for Pledging

Here are some of our favourite responses from people who took a pledge last month:

News & Updates

GWWC

New blogs, announcements, & news from Giving What We Can

• As mentioned above, we’ve published the results of our 2023-2024 impact evaluation, which estimated a 6x giving multiplier for that period!
• We collaborated with the amazing Phoebe Brooks to release two short films — our first venture into fictional storytelling about effective giving and the 10% Pledge. Check them out, leave a comment with your thoughts, and feel free to share them with friends as a lightweight introduction to effective giving and pledging!
  • The Skeptic: Part 1
  • The Skeptic: Part 2
• Our new blog, 10 of the best quotes from Rutger Bregman’s Moral Ambition, is a great collection of zingers to make you stop and think…whether you’ve read the book or not. Plus, we take a little page from his playbook at the very end. Read it here.
• Our pledge booth at EAG London brought in 14 new 🔸10% Pledges and 17 new🔹Trial Pledges!
• We've updated and simplified our main menu navigation to make it easier for you to find key resources, content, and info. Let us know what you think by filling out this anonymous, 1-minute survey!
• Looking for tips to maximise your charitable impact? Check out our brand new Guides & Resources hub where you can browse some of our most helpful articles, explainers, and tools all in one place 🎉

Community

Highlights from our community & the wider effective giving ecosystem

• Animal Charity Evaluators would love you to fill out this (anonymous) short survey by June 30th. Your responses will help ACE evaluate the impact of its work on the animal advocacy movement, directly shaping future efforts.
• A friendly reminder that the early application deadline for Ambitious Impact’s Founding to Give program is fast approaching on June 30th!

Open Role Announcements

• As mentioned above, we're hiring for two new roles at Giving What We Can to help reach our ambitious goals: a Growth Marketer and a Creative Content Marketer. Applications are open until the positions are filled!
• Animal Charity Evaluators is seeking a qualified independent consultant to conduct a feasibility study for its Charity Evaluations and Recommendations program. For more details, see the full request for proposals. Proposals will be reviewed on a rolling basis with a closing date of June 30th.
• Centre for Effective Altruism is seeking a Director of EA Funds with experience in grantmaking, philanthropic leadership, or related fields as well as experience leading and developing a senior team. This person will play a pivotal role in setting the strategy and vision to create a roadmap for success in EA Funds’ next phase. Read more about the role and apply here by June 29, 2025 at 12:00 AM EDT.
• GiveWell recently launched two new positions: Strategic Communications Manager (hiring up to two) and Program Officer - Livelihoods.

Cause Area News

Highlights from the high-impact programs we list on our platform along with evaluators & grantmakers in the effective giving space

Animal Welfare

• Good Food Institute’s Alt Protein Project (APP) – a global student movement dedicated to turning universities into engines for alternative protein education, research, and innovation – was featured in an episode of the Another ClimateTech Podcast! Have a listen to hear from GFI Europe’s Ismaël Bawah and members of the APP community, who share about the exciting projects they’re working on (including Latin America’s first fried cultivated chicken!)
• Good Food Institute also released a first-of-its-kind plant-based meat consumer segmentation report that provides a framework to better understand distinct consumer groups that exist in the market, their needs and attitudes, and opportunities to grow plant-based meat adoption.
• Faunalytics published two new studies on effective messaging and strategies related to animal advocacy:
  • A literature review and social media analysis exploring how advocates can more effectively promote plant-based diets in Southeast Asia — a region that is home to over nine billion farmed land animals.
  • A qualitative study, Effective Communication With Political Staffers: A Framework For Animal Advocates, which seeks to identify specific tactics needed to influence policy in the animal protection space, with insights from those working inside the legislative process. (This study aims to fill a gap in the research space, since existing materials focus more on general guidance than specific tactics.)
• Strategy Researcher Simon Eckerström Liedholm represented Wild Animal Initiative at the European Vertebrate Management Conference in Slovenia last month to share and get input on his ongoing research on contraception and welfare.

Global Health and Wellbeing

• With anticipated major reductions in US government foreign aid, including potential cuts of 20% to 50% to HIV/AIDS funding, GiveWell is assessing where new, cost-effective needs might emerge. In the latest episode of its podcast series, GiveWell CEO and co-founder Elie Hassenfeld speaks with Program Officer Alice Redfern about an initial exploration into HIV/AIDS programming.
  • Subscribe for the latest updates, or read a summary of key takeaways on the GiveWell blog.
• New Incentives recently celebrated reaching its 5 millionth infant, and has now encouraged more than 75 million vaccinations in Nigeria.
• Teaching at the Right Level Africa published a blog post on how play-based learning is changing classrooms in Kitui, which highlights its work in learning labs in Kenya.
• Unlimit Health shared some impressive impact figures for 2024-2025: 27 million treatments for parasitic worm disease reaching over 18 million people, in partnership with ministries of health in six countries in sub-Saharan Africa. This work aims to cost-effectively bring an end to diseases like schistosomiasis and soil-transmitted helminthiases, which blight lives, fuel poverty and undermine economies.

Global Catastrophic Risk Reduction

• NTI I bio shared updates on two projects:
  • The AIxBio Global Forum, a platform for international experts, policymakers, and other key stakeholders to identify and reduce biosecurity risks associated with the convergence of artificial intelligence (AI) and the life sciences, is preparing to release a high-level Statement on AIxBio Risks. The statement is intended to help policymakers around the world understand AIxBio risks and prioritize action to reduce them.
  • Data collection for the Africa Health Security Index (AHS Index), launching in 2026, has begun, in partnership with Brown University Pandemic Center, Economist Impact, and Science for Africa Foundation. The AHS Index will enable leaders to measure, finance, and advance improvements in health security and create an evidence-based accountability framework to track progress toward better epidemic and pandemic preparedness in Africa.
• Centre for the Governance of AI published a round-up of the AI research projects its Winter fellows worked on this year! Check it out here: Winter Fellowship 2025 Wrap Up - What Did Our Fellows Work On?

Other news from evaluators, grantmakers and incubators

(News from evaluators, grantmakers, and incubators that relates to global health, animal welfare, or global catastrophic risk reduction is now included in the “Cause Area News” section above!)

• Animal Charity Evaluators (ACE) has just announced the 10 charities selected for this year’s charity evaluations, based on their excellent applications and the highly promising nature of their work. Check out the list and learn more about ACE's evaluation process here.
• Founders Pledge secured a landmark $50 million donation for the Founders Pledge Climate Fund— enabling it to triple its grantmaking at this critical moment—and were profiled in Heatmap News.
• Ambitious Impact is excited to announce the five new charities launched through its 2025 Spring Charity Entrepreneurship Incubation Program! These charities focus on animal welfare and global health and development, using direct and policy interventions to create impact.
  

This month's featured social post

We loved reading this post by Cristhian Molina Fernández, who took the 10% Pledge in May! We are always very happy to see pledgers sharing their motivations on social media — as Christhian writes above, "I'm sharing this not for praise, but in the hope it might inspire someone else to take a step forward."

Tag us on LinkedIn, X, Facebook, Instagram, YouTube, or TikTok and stay connected with us for more news and updates.

This month's featured resource

🎉 "The Skeptic" films 🎉

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Useful Links

• Review our giving recommendations.
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• Share our ideas to help grow our community and multiply your impact.
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• Find more ways to get involved with Giving What We Can and effective giving.

Do you have questions about the pledge, Giving What We Can, or effective giving in general? Check out our FAQ page, or contact us directly.