Animal Charity Evaluators

Animal Charity Evaluators

Animal Charity Evaluators (ACE) is dedicated to finding and promoting the most effective ways to help animals. With evidence-based research, ACE helps donors, volunteers, and advocates effect positive change.

What problem is Animal Charity Evaluators working on?

By examining factors such as neglect, scale, and tractability, advocates and philanthropists can increase the amount of good they create in the world. The animal advocacy movement has seen several notable successes over the past decade as it has strengthened its approach using these principles, from corporate campaigns that have helped millions of animals to significant technological advancements in animal product alternatives.

Despite a recent shift in public attention and attitudes toward animals, many challenges remain, and animal suffering remains prominent. To make tangible progress, animal advocates must adapt to a dynamic global environment and explore strategies to reduce the exploitation of animals. We need to understand the effectiveness of the approaches we use to help animals so that we can direct efforts and funding to groups that are doing the most good for them in areas where the most animals are suffering.

What does Animal Charity Evaluators do?

Animal Charity Evaluators (ACE) is dedicated to finding and promoting the most effective ways to help animals. It prioritises its efforts based on available research, as well as the scale, tractability, and neglectedness framework.

ACE supports effective interventions within farmed animal advocacy and wild animal welfare via three programmes:

  • Charity Evaluations: ACE conducts annual charity evaluations to identify the most effective animal charities working in high-priority cause areas. Each November, it publishes lists of recommended charities to promote organisations that would likely produce the greatest gains for animals with additional donations. ACE is transparent about its charity evaluation process and makes improvements to it each year.
  • Movement Grants: Each June, ACE awards grants to organisations and individuals working on various approaches to animal advocacy — especially those that lack funding, target large numbers of animals, or operate in regions with a small animal advocacy movement. This allows ACE to reach organisations that are too small or novel to be considered in its Charity Evaluations programme, and it ensures that it can support the growth of a broad range of effective organisations.
  • Driving Capital: Fundraising fuels all of ACE’s work, including its support for recommended charities and Movement Grants recipients. ACE also promotes its recommended charities on social media and supplies them with tools to enhance their own fundraising efforts.

What evidence is there of ACE’s effectiveness?

ACE meets our criteria to be listed on our platform because it is one of our trusted evaluators. Our trusted evaluators are charitable giving experts who focus on impact — their research into the best charities means your donations can do even more good. Learn more about the charity evaluators we trust and why.

At Giving What We Can, we focus on the effectiveness of an organisation’s work, which considers much more than just the administration costs of the organisation. Learn more about this common “overhead myth” and our approach to charity evaluation.

Why donate through the Giving What We Can donation platform?

Your donations through our portal are tax deductible in the UK, US, and the Netherlands. Giving What We Can does not take any fees from donors using our platform or from charities listed on our platform. We are independently funded to promote our mission of making giving effectively and significantly a cultural norm. Read more on our transparency page.

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