Robert Praas
JP Addison
Gemma Paterson
Alexandre Teixeira
Denise Melchin
Neil Ferro
Spencer Ericson
Luca Stocco
Samie Dorgham
Lorenzo Lupo
Milena Canzler
Toby Ord
Amarins Veringa
Boris Yakubchik
Marcus Davis
Marie Firgau
Fernando Martin-Gullans
Karla Still
Marc Smeehuijzen
Michael Townsend
SoonKhen OwYong
Martin Skadal
Rachel Atcheson
Will MacAskill
Rémi Turquier
Surbhi Bharadwaj
Ashok Parameswaran
Magdalena Kolczyńska
Lucas Moore

9,262 PEOPLE FROM ALL OVER THE WORLD ARE STEPPING UP TO SAY:

Let’s make things a little more equal.

WILL YOU

Join them?

The 10% Pledge might be for you if:

You don’t think it’s okay...

that 1 in 10 people live in extreme poverty. You don’t think the world should ignore that 15,000 children die everyday from diseases we’ve largely eradicated in higher-income countries.

You're globally aware...

You understand (or are finding out now!) that – just by earning an average income in a high-income country – you’re extremely wealthy compared to most of the world, likely in at least the top 5% of income earners worldwide.

You care about impact...

You want to be sure your donations actually matter. You don’t want to donate just to feel better about yourself – you want to be confident you’re having a real, concrete impact.

Does that sound like you? If so, let’s keep in touch!

Enter your email below and we’ll send you some info about the 10% Pledge and the impact you can have.

You have more power than you think.

If you earn ~$60,000/year post-tax

You are the top 1% globally

Graph of income distribution

That’s incredible. The sheer scale of global inequality means that an “ordinary” person living in a high-income country falls somewhere between the top 1 - 5% of income earners worldwide, which means you’re probably on the global rich list. (Look up your salary below to see where you land!)

What if the top 1% donated 10%?

If you donate more effectively

Your $ can go 100x further

Graph of charity efficiency

Many people lump charities into one “doing good” bucket. Others are sceptical that donating works at all. The reality is that not all charities are equal. Most do good work, but the difference between good and great can be substantial. Some charities are significantly more impactful than others.

Learn more by checking out:

Lorenzo Buonanno
Jack Lewars
Rob Howe
Joy Nicole Nohemi
Tzu Kit Chan
Jo Duyvestyn
Kuhan Jeyapragasan
Conor McGurk
Grace Adams
Fabio Kuhn
Chris Rouse
Alexander Savard
John Yan
Luke Freeman
Sarah Baka
Henri Thunberg
Aric Floyd
Constance Li
Julian Hazell
Swante Scholz
Patrick Gruban

The 🔸10% Pledge

We think most people want to help others, but don’t realise the incredible opportunity they have to do so, simply by donating a relatively small portion of their income thoughtfully and strategically.

So we created the 🔸10% Pledge – and its associated 🔹Trial, Company, and Further pledges – to inspire more people to give a percentage of their income to help enrich the lives of others.

TAKE THE PLEDGE MEET THE COMMUNITY

9,262 people

who have pledged ≥10% of their income

$261 million donated

through 🔸10% and 🔹Trial Pledges

$420 million moved

by our community

See our impact

What if the top 1% all donated 10%?

What could we accomplish?

Graph of Cause Area funding opportunities

In just two years, we could use the 3.6 trillion dollars to:

$258 B

End extreme poverty for at least a year

$297 B

Build the systems we need to prevent pandemics

$662 B

2x all clean energy R&D funding

$6 B

4x philanthropic funding for nuclear security

$1.5 B

Dramatically increase funding for AI safety

$1.22 T

Clean water & sanitation for all

$341 B

End hunger & malnutrition

$175 B

Dramatically expand access to reproductive care

$219 B

Massively suppress malaria, tuberculosis and HIV

$53 B

Massively suppress or eradicate most NTDs

$222 B

Halve factory farming

REMINDER

Anyone earning US$62k a year post-tax is in that top 1%!

If you live in a wealthy country, you might not realize just how wealthy you are. Most people living in wealthy countries (US, UK, AUS, etc.) are in the top 5% of income earners worldwide even after accounting for increased purchasing power in lower-income countries. Learn more

How rich am I?

You’ll be amazed at how you compare to the world, and how much impact your donations could have.

United States
USD
1
0

How does the 🔸10% Pledge work?

The 🔸10% Pledge is a public commitment to give a percentage of your income or wealth to organisations that can most effectively help others.

  • You choose the charities and report and track your giving on your personal pledge dashboard.
  • We show you your giving history, connect you with other pledgers, and report on our impact as a global community of people committed to creating a better world.

TAKE THE PLEDGE REMIND ME LATER

Not ready for 10%?

If you’re not ready to fully commit, you can try our 🔹Trial Pledge which allows you to trying giving any percentage for a custom duration — you decide!

TRY A TRIAL PLEDGE INFO

Why 10% of income?

What do we mean by “effective”?

How do I decide which pledge to take?

What if I’m a student? What if I’m not earning income?

What is “wealth” and how can I include it in my pledge?

Is a giving pledge legally binding?

Why give publicly?

Why am I seeing the small orange diamond emoji on social media?

Pledge options

Unsure what to pick? Check out our pledge recommendation tool.

__%

of income

961

The 🔹Trial Pledge
Give a minimum of __% of your income for __ years.
You choose what % of income or what % of wealth you want to pledge and for how long (6 months - 5 years).

10%

of income

9,262

The 🔸10% Pledge
Give a minimum of 10% of your income, until you retire.
Give 10% of your income each year. You can instead pledge a % of wealth, if that makes sense for you.

$__

allowance

50

The Further Pledge
Give all income over a set allowance, until you retire.
You choose how much you need to live a good life and give away everything above that allowance.

Let's make things a little more equal.

Take the pledge today or sign up to learn more.