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Tereza Růžičková

Tips on starting warm winter conversations about effective giving

The winter holidays are a time of rest and social reunion, where we often finally have the time to sit down with our dear ones and share what we find important in our lives, debate and reflect on new experiences the autumn months have brought to us. Winter is also a time of giving and compassion, reflection on our goals and celebration of new beginnings and fresh perspectives. As such, it is a setting where we can nurture new conversations about effective altruism with those who have not heard about it; ideally over a cosy cuppa or two. Here are some tips on how to go about it.

It is always helpful to temporarily step out of our customary mindset, where we’re already familiar with the importance of giving and convinced of the urgency of the cause. Try to empathetically introduce the topic while being mindful of the variety of opinions our fellow debaters might bring to the table. A part of this is paying attention to the other person’s interests - some might be more inclined to ask about the statistics and research methodology, some will prefer to hear about stories of those we help.

Ask them about their thoughts and make sure that you listen as much as you speak. If they disagree, present your arguments calmly and always let them make their own decisions once they’ve had time to think it through. Show integrity by Socratically questioning your own views as well. Patience and understanding make any conversation more engaging, and whether the other person has a blank slate or a full palette of experiences with altruism, presenting GWWC from a place of confident composure can only serve everyone at the discussion table well. More tips can be found 

A safe eye operation costs only 20 dollars, but can dramatically improve an individual’s sight. An insecticide-treated malaria net for 6 dollars is three years’ worth of protection for two people against deadly mosquito bites. Annual treatment for severe, worm-transmitted tropical diseases can be delivered to a child for $0.50. Food fortification strengthening one child’s immunity only costs a few cents per year.

Being informed about the specifics, both in terms of the help that is needed, as well as the effectiveness of our recommended charities, can give others a clearer picture of the tangible impact a donation can make. The GWWC website as well as The Life You Can Save offer 

Practicing these debates with fellow members of your chapter can be very useful. Reading around and being able to give honest, evidence-based answers to others’ questions about how the charities are assessed and compared shows serious commitment and enthusiasm, which will be appreciated by friends and family members. Of course, there still might be information you are unsure about, in which case offer to find the relevant reference later or to put them in touch with someone more informed.

All our recommended charities are on facebook or twitter and following their newsletters and updates allows you to communicate about effective giving in terms of real human stories. That way, even though you are helping individuals thousands of miles away, you stay aware of the good your donation brings about on the every-day level.

For instance, Against Malaria Foundation provides photo and 

 from net distributions in many countries around the world. You can find out about community campaigns fighting schistosomiasis in 

 or more children getting to go to schools in 

 illustrates the importance of food fortification for pregnant women who live mostly on rice.

Thinking about such cases may motivate us all to give more. Donations will, for example, allow children to go to school, practice reading and joke around with friends instead of having to stay home with a fever, and contribute to many getting a brighter perspective on their futures when they don’t have to worry about having enough food for their children. Be proud of your giving and enthusiastically share what concrete change it can create in all those people’s stories.

Giving What We Can has a major strength in its community. If you enjoy going to presentations, debates and socials on effective altruism and have made interesting friends there, share this as an important part of the decision to give effectively. Our joint determination to eradicate extreme poverty through critical, educated evaluation of charities’ evidence is definitely something to be talked about and celebrated in a group, so do bring along those who want to find out more about us.

If you haven’t connected with fellow effective altruists yet, you can contact other members online, join one of the chapters closest to you, or start your own in your local city! The more of us can share our resolution to help, the merrier - and the more effective help we can deliver to those in great need.

Owain Johnstone

Why community matters in thinking about social problems

 of posts on how we define and address social problems, today I want to consider how the communities to which we belong can shape our thinking about such problems.

The community or communities to which we feel that we belong can affect what we see as problematic and how we perceive those problems.

Our immigration theme offers a nice example of this idea – whether you care about immigration and what you think of it owes much to your community. As a crude empirical illustration, I looked at three newspapers local to Oxford (where I am based) – one conventional and two run by students at Oxford University. I searched the websites of each paper for the terms 'immigration' and 'immigrants' between 22nd November and 22nd December 2014.

The number of results returned was as follows:

Oxford Mail | Cherwell | Oxford Student | | Immigration | 437 | 8 | 1 | | Immigrants | 46 | 8 | 0 |

I'm not claiming that this is particularly rigorous, but it does give us an indicative starting point. There is clearly a significant difference in coverage between the three papers, even if we take into account the greater overall amount of content produced by the Oxford Mail.

I think the most likely explanation is that the differences in coverage reflect the differential importance of immigration as an issue – as a social problem – to the communities served by these papers.

You might be thinking it's a pretty obvious point that student newspapers aren't concerned with in-depth coverage of national political issues to the extent that other media outlets are – and it is, but it's important to ask why this is the case.

Any newspaper, while of course having its own agenda, is expected to cover news of interest to those reading it – otherwise it would be a poor business proposition. (The two student newspapers are free – but nevertheless they need to be read to obtain advertising revenue and continue to justify their existence).

The interests of a geographically defined community like Oxfordshire are naturally diverse. That community contains a large number of people from a range of age groups, ethnicities and social backgrounds. The things they're concerned about touch on a very wide set of topics.

By contrast, the interests of a more tightly defined community like that of Oxford University students (and in this case predominantly undergraduate students) are narrower. When an undergraduate, you are rarely personally affected by taxes, welfare, business investment – or any of a wide range of other issues, including immigration (with the single exception of student visas, which can of course be important).

What the numbers above suggest is that, as we might expect, the Oxfordshire community is one that cares about immigration quite a lot, while the Oxford University undergraduate community cares quite a bit less. 

The nature of the community influences the kind of problems likely to be seen as important.

Now this certainly doesn't mean that just because you are a student you don't care about immigration – or any number of other issues that might not affect you or your student community directly. Students can and do care about these things. 

The communities we belong to do not determine our thinking – they only influence it.

Partly this is because we are capable of thinking for ourselves – we don't automatically follow the herd – and partly it is because of a couple of more general caveats we must make about the idea of a 'community' (which I have deliberately understood in broad terms).

First, a single individual can clearly feel part of multiple communities. There may be students at Oxford who are intensely concerned about the provision of adequate transport links between Oxford and Abingdon. Those transport links will not be the subject of much interest amongst most undergraduate members of the university, however – and to the extent that students do worry about them we can suggest that it is because they also feel part of the geographically defined community of Oxfordshire residents.

A second thing we can say about communities is that they can be defined in different ways – by geography, certainly, but also by shared status, ethnicity, gender, age, etc.

So not only do you have the ability to think for yourself, but the community influences on your thinking may be many and varied.

 Despite this, we should nevertheless acknowledge the influence of our environments, however complex that may be. The environments in which we find ourselves lend themselves to some problems being seen as more salient than others, and being presented in particular ways.

As obvious as this point is, it is one that we often overlook.

This is particularly evident when – as is often the case – we talk in general terms about whether situation X is a problem or not, and in what ways. We rarely stop to consider whether what appears to be problematic from one perspective may be less so (or may be problematic for different reasons) from another. In other words, 

we need to ask who exactly it is a problem for and why.

Immigration is a great example. Often the debate is reduced to a crude 'more or fewer', 'good or bad' argument and left at that.

I think this is because the community that is often implicitly the most prominent in such discussions is the national community. A national community has sovereign borders – hence must consider immigration and related issues – and it is consequently (largely) at national level that policies on responding to such issues are set.

I won't touch on debates about whether this is the most suitable level at which to consider immigration. What I want to emphasise is only that other perspectives are available. And the choice of perspective can significantly influence the shape and character of immigration as a social issue. Stop for a moment and consider it from the point of view of a particular town, ethnic group, profession or age-range. How does it affect them?

While there may be no single 'best' perspective for considering immigration – or any other issue – it is important to consider what different perspectives can contribute to our understanding of a given problem.

In particular, we should be aware of what perspectives we may be implicitly or unconsciously adopting, perhaps as a result of the communities in which we find ourselves.

We may not be fully conscious of the perspective we are adopting when discussing a particular issue – but we should be. As long as we are aware of the perspectives we adopt we can ensure that we do not simply default to their assumptions.

This can be a useful exercise, providing an important check on what problems we choose to pay attention to and how we consider them.

This line of thinking has two obvious implications for questions of charitable donation.

First, when choosing which charities to donate to – that is, when choosing which social problems to address – it is worth thinking carefully about what communities we are part of and how they may be influencing our perceptions of the salience and character of particular problems.

That in itself can ensure that we think carefully about the presentation of charitable options.

It also suggests the importance of actively constructing communities in order to promote particular perspectives. The more widespread and cohesive the effective altruism community is, for example, the greater the influence it is likely to have over the problem-thinking of its members.

Second, because asking about problem perspectives entails asking the question 'who is this a problem for?' it also has implications for the assessment of charitable effectiveness.

If we do not fully understand who a particular problem affects, and how its effects are felt, then we will struggle to provide any meaningful assessment of efforts to address that problem.

Particularly when it comes to broadly defined problems, like poverty, we need to think carefully about exactly who is affected and in what ways. Setting out to learn more about the lives and needs of those we seek to help – for example in terms of international development – is an essential step in appropriately designing charitable interventions.

In short, then, the communities to which we belong can influence what problems we think about and how we think about them – and if we stop to question that it can open out new ways of thinking that can lead to better identification of, and solutions to, particular problems.

Olga Kuznetsova

How to combat mistrust of Western health workers?

When the Ebola epidemic spread through West Africa in 2014, humanitarian agencies such as the Red Cross stepped in to help combat the outbreak. However, in some regions they were greeted with mistrust and hostility. In rural Guinea for instance, many believed that the Red Cross had fabricated stories about Ebola in order to steal body parts, and did not co-operate with advice on hygiene and safe burial practices [1]. In Liberia, there were rumours that Ebola had been intentionally brought to Africa by Western countries [2]. As a result, efforts to halt the spread of the disease were slowed down.

This is just one of many examples of mistrust towards Western aid workers, which both undermines ongoing health programs, and makes any programs planned for the future difficult to successfully implement. In order to tackle this attitude, it is first necessary to understand the often complex factors that cause it. This article will present several examples of the circumstances that breed mistrust, and discuss ways to move forward from this and develop a positive rapport with aid recipient countries.

Suspicion of Western health workers does not arise without reason. Cases of medical malpractice, unethical drug trials and espionage have bred mistrust in many parts of the world. We begin the discussion with a focus on Africa. Throughout the second half of the 20th century, there have been several high-profile examples of Western health workers deliberately harming or even killing African patients under the pretence of carrying out research, with some perpetrators going unpunished [3].

More recently, in 1996, the pharmaceutical giant Pfizer went into northern Nigeria to carry out a trial for a new drug, named Trovan, against meningococcal meningitis. However, Pfizer faced allegations of ethical misconduct, including not warning African patients of potential side effects and carrying out the research without permission from an ethics committee [4]. An “illegal trial of an untested drug” damaged the reputation of Western pharma in Nigeria, and may have made the population mistrusting of future interventions, such as the polio vaccination campaign.

In 1996, the “Kick Polio Out of Africa” campaign set out to eradicate the disease by 2000, but despite intensive immunisation, surveillance and education, the campaign faced an obstacle. In 2003, religious leaders in northern Nigeria issued a boycott of the vaccination, claiming that the vaccine was contaminated with chemicals that cause infertility, cancer, and HIV [5]. The predominantly Muslim community in the north of the country was wary of Western motives after the war in the Middle East following the September 11 attacks, which they interpreted as a war against Islam. Incidentally, the boycott took place in the same region where Pfizer carried out the Trovan trial.

Another factor contributing to the mistrust is the shortage of even the most basic medicines in Nigeria, and the costs incurred in purchasing them. In such circumstances, an offer of free vaccination combined with an aggressive campaigning strategy was regarded as highly suspicious.

In a similar situation to that in Nigeria, a polio vaccination program in Pakistan was compromised in 2012-13, after Taliban leaders claimed that the program was a plot by the C.I.A. to sterilise Muslims. Some vaccination delivery teams faced violent assaults, including bomb attacks [6]. The hostility towards the vaccinators was also reflected in public opinion. Among the Pashtun ethnic group in Karachi, which displays a disproportionately high polio incidence, 28% of parents of under-fives did not participate in the polio immunisation, most of them due to the belief that the vaccine was harmful or unnecessary [7].

The suspicion arose after it was revealed that in 2011, the C.I.A. had sent a Pakistani doctor to Osama bin Laden’s compound to obtain blood samples from inhabitants under the cover of hepatitis B immunisation [8,9]. After the plot was exposed, the doctor was jailed for 33 years. However the damage was done, and the resulting setback in the polio program contributed to an increase of polio cases in Pakistan from 32 in 2007 to approximately 600 in 2012 [10]. Considering that global polio eradication was scheduled for the year 2000, the examples of Pakistan and Nigeria show how a single incident (or a compromised drug trial) can potentially reverse many years’ worth of progress.

A final example presented here is that of a political agenda gone wrong. From 2009, under the guise of various health and civic programs including an HIV prevention workshop, the U.S. Agency for International Development (USAID) sent young Latin Americans to Cuba to mobilise potential political activists to stir up rebellion, destabilising the socialist regime [11].

In parallel, USAID funded a Twitter-like social network named ZunZuneo to allow easier communication in Cuba, a country where information and communications are severely restricted. Following allegations of covert operations, USAID, more known for providing humanitarian aid and disaster relief, responded that their actions had to be discreet to protect their staff in a politically-sensitive region, but were not illegal [12].

In all the cases presented above, mistrust towards Western health workers arose due to a lack of communication with native populations about the purpose and importance of the health program, or through a ‘boy who cried wolf’ scenario: a health intervention being used as a cover-up for espionage, breaking the trust for future projects. In the latter scenario, it is important to prevent such incidents from happening in the future. Indeed, the C.I.A. has already issued a statement promising to stop using vaccination programs to gather intelligence [11].

In the case of the Ebola outbreak, hostility towards the Red Cross workers eventually subsided after the workers started encouraging families of the victims to take part in the burials. Giving the families of the deceased a sense of autonomy and participation eased the tension and helped to build trust [1]. Additionally, it has been shown that mobilising trusted community health workers to talk to local populations and refute any conspiracies helped in improving cooperation [2].

The polio elimination program has had success in a number of countries, most notably India, which was declared polio-free in March 2014. Like Pakistan, India is a vast country with a large number of remote, difficult-to-reach communities that have in some cases refused the vaccine [10]. The success of the India immunisation program was partly due to the extensive social mobilisation, and engagement of community and religious leaders. In a study carried out in the Uttar Pradesh state in the north of India, it was shown that such activities resulted in increased vaccine coverage, lower rate of refusal, and a substantial drop in polio cases. An improvement in attitudes towards the vaccine was also observed in Pakistan after social mobilisation campaigns.

To conclude, a number of incidents caused by Western governmental organisations and large pharmaceutical companies have harmed the reputation of Western aid workers in the developing world. Governments and intelligence agencies must be fully aware of the ramifications of using health programs as cover-ups for gathering information. Likewise, tighter control of pharmaceutical trials would reduce incidents of malpractice that could damage the perception of Western aid.

In every case, extensive dialogue with aid recipient populations is essential to ensure understanding and cooperation, and this is best achieved through the engagement of community and religious leaders, who are in a position of trust and authority.

Science Daily: Returning West Africa researcher says distrust of health workers made ebola worse

Oxfam: Mistrust and confusion are allowing Ebola to thrive in West Africa

New York Times: why Africa fears western medicine

British Medical Journal: Pfizer accused of testing new drug without medical approval

PLOS Medicine: what led to the Nigerian boycott of the polio vaccination campaign?

The Independent: Taliban renews assault on Pakistani polio vaccination teams, killing two

Parental perceptions surrounding polio and self-reported non-participation in polio supplementary immunization activities in Karachi, Pakistan: a mixed methods study. Bulletin of the World Health Organization 2012;90:822-830

New York Times: C.I.A. Vaccine Ruse May Have Harmed the War on Polio

New York Times: Fallout of Bin Laden Raid: Aid Groups in Pakistan Are Suspect

Achieving polio eradication: a review of health communication evidence and lessons learned in India and Pakistan. Bulletin of the World Health Organization 2009;87:624-630

The Guardian: USAID programme used young Latin Americans to incite Cuba rebellion

Jess Whittlestone

New Year's Resolutions and Giving

In the first few days of January each year, people around the world set resolutions - things they’d like to change, start doing, or stop doing in the new year to come. The beginning of a new year provides a nice opportunity to take a step back and reflect on our lives. It provides a feeling of a “fresh start” - a renewed sense of hope that we can make positive changes, that we can do things differently.

Whenever I stop to think about how my life is going, I also try to remember to put it in perspective. While I might not have done as much exercise as I’d like this year, I am in the richest 5% of the world’s population. The fact that I’m able to worry about whether I should be shifting to a low-carb diet, or whether I should be doing more high-intensity exercise, is a sign of just how well-off I am. Because you know what I don’t have to worry about? Getting enough food to eat, or keeping a roof above my head, or catching malaria. If these worries so much as peaked their heads into my day-to-day life, I’d certainly be worrying a lot less about how much time I was spending meditating.

This doesn’t mean, of course, that we’re wrong to think about these things, or that our problems are trivial. I think striving to improve yourself in every way is awesome, and that many people in the developed world face genuine struggles. But it’s also important to recognise that in most ways we are in an incredibly privileged position in the world. The fact that we are even able to set New Year’s resolutions is a sign of that.

an excellent video made by Cambridge University students

taking the Giving What We Can pledge as their New Year’s resolution

 - pledging to give 10% of their income over their life to the most cost-effective charities. For most of us, donating just 10% of our incomes would barely change our own lives - I’d still be in the top 6% of the world’s population, for example. And in fact, 

research suggests that giving actually makes our own lives happier

 - making giving more to charity a great resolution for improving your own life in 2015, too.

As with any New Year’s resolution, though, it’s important to make a commitment you’ll actually feel motivated by and be able to stick to. If you haven’t exercised once in the past year, resolving to go to the gym every day in 2015 might be a bit unrealistic. Similarly, donating 10% of your income might feel like too big a leap straight away. But it needn’t be all or nothing. When we’re building new habits - and donating to charity is in many ways like any other habit - initially it’s important to focus on small goals you’ll actually meet and feel good about. So if it feels more realistic to you to start by donating a smaller percentage, and to commit for a shorter period of time, 

 might be the perfect resolution - pledging to donate a percentage you choose for a certain period of time.

We needn’t face a choice between improving our own lives and improving the lives of others, because we can do both. So this January, as well as resolving to get fitter, eat better, and be more productive, I’m resolving to use my incredible position in the world to help others more - especially those who don’t have the privilege of being able to set New Year’s resolutions.

Roxanne Heston

Giving What We Can 2014 Year in Review

2014 has been the best year yet for Giving What We Can! To celebrate all of the collective progress we’ve made, here’s our year in review.

We have skyrocketed to over 800 members. That’s more than double the number we had at the end of last year, when we ended with 391! To put this in perspective, this is twice the already rapid speed of growth we experienced in 2013 when we grew over 50% in one year. Accordingly, the amount pledged has also risen from $147 million to $344 million. We have expanded from 15 chapters to 26, with additions appearing Europe, America, and worldwide. You can find the full list 

Our online presence has grown as well, with an ever-increasing number of likes on 

, and a similarly high newsletter subscribership. We published nearly 100 posts in 

a conversation with Alix Zwane of Evidence Action

, enabling members and non-members alike to give automatically to top-rated charities of their choice. Over its first year, over £300,000 was donated to it.

In April we launched our new website, complete with an updated 

 where anyone can keep track of donations. June took us to Wales for the third annual Weekend Away with the largest turnout yet, and July to All Souls College for the effective altruism-focussed 

, with a range of speakers from writer Larissa MacFarquhar from The New Yorker to researcher Jeremy Lauer of WHO-CHOICE.

We held our large September internship for two weeks, producing a range of new content and organization-building thanks to the efforts and new perspectives of the interns. After lots of discussion and input, we amended the wording of the pledge new members will be taking moving forward. In light of this change, members Ravi Patel and Luke Llott spearheaded 

 to encourage more members to join the community this December, resulting in unprecedented membership growth in the last month. We’re very grateful for their efforts, and those of the amazing team of students who worked with them!

We’ve had some personnel changes. We’ve been very lucky to be joined by Jonathan Courtney as Director of Community. As well as welcoming all our new members and reaching out to interested people, he’s been 

making videos about our recommended charities

 and travelling the country to visit Chapters and present on topics from the psychological effects of giving to charities combatting climate change. We’ve been sorry to lose Steph Crampin as our Director of Communications, who’s off to Bangalore to learn programming.

With events happening all around the world, local and remote 

, and loads of online content, there is a way for everyone to become more involved. If you haven’t already, we hope you join our community by 

 or contact us if you have questions or concerns. If you don’t yet feel ready to take the Pledge, 

 provides an opportunity to challenge yourself to give an amount of your choosing and see how it feels.

Thanks to all of you for your commitment to making a difference in the lives of others. Together we have already donated more than $5 million, helping hundreds of thousands worldwide. Here’s to another year of progress towards eradicating extreme poverty!

Stephanie Crampin

The Best Charitable Campaigns of 2014

2014 has seen the rise and success of many innovative and engaging campaigns encouraging people to donate to, and raising awareness of a range of charitable interventions. With mainstream charitable advertising proving lacklustre, these campaigns show social media, blogging and youtube can be used to create a huge driving force for good.

By far the most successful (and surprising) campaign of the year was the ubiquitous Ice Bucket Challenge. Over an incredibly short space of time, over one million people took part, raising over $100 million for the ALS association. The premise is simple: you dump a bucket of icy water on your head in front of a camera, donate to the ALS association, and nominate friends to do the same.

Bill Gates taking the ice bucket challenge. Source: Youtube.

It is already the stuff of legend how this phenomenon actually started. However, consensus falls on it being initiated by a crowd of friends, who challenged each other publicly to donate, and filmed themselves dumping cold water on their heads as a penalty if they failed to do so. As it took off, nominees began to both donate (an amount of their choice) and dump the water. Only later did the ALS association begin its official involvement.

The way in which the ALS association can capitalise on this is to engage and sustain the commitment of the donors that came to it through the Ice Bucket Challenge. Over half of the donors were new to the organisation, and if their generosity is sustained, it would spell an even more monumental success for the ALS association in the long term.

One other way the challenge can be said to have made a meaningful difference is the public discussion it started about the worthiness of the cause raised for. 

 with his critique of the good done by participating in the campaign, and others followed suit, even choosing other charities than ALS to give their Ice Bucket contributions to.

Another very successful challenge, with an even simpler premise. You snap a photograph of yourself with no makeup on, post it to facebook, and nominate your friends to do the same. The campaign raised £8 million for Cancer Research, and was all in all considered a great success. Again, this campaign was started between friends before being adopted by the charity they were supporting.

The #nomakeupselfie campaign was not short of criticism however. Some of the more damning remarks labelled it as 

, as well as being inherently sexist. The Independent writes that “From superfluous ‘no filter’ reminders to boasts of being bare faced in a profile pic, the pretence these images are for anything other than an onslaught of ‘natural beauty’ acclamations, coupled with pats on the back for ‘fighting the cause’ makes the no makeup selfie mania even harder to stomach.”

Despite these misgivings, I think the biggest shortfall of the No Makeup Challenge is reflected in the fact that the campaign actually 

 during its time. This is because both Cancer Research and Unicef used the same phone number to channel donations, and many sent the message ‘DONATE’ instead of ‘BEAT’. What this shows is that, while well meaning donations were being sent, many were giving little to no thought whether the donation was even being sent to the right place. The best thing you can do in this instance is to combine your reaction to a fundraiser with some serious thought about where your donations will have the most impact, as 

The two campaigns below are great examples of encouraging people to care about some of the world’s worst problems by putting them in a relatable context. I think it is important that we care equally about people everywhere in the world, so I find these campaigns particularly impressive.

Thea, the Norwegian child bride. Source: The Independent.

A simple idea became a powerful campaign against child marriage. It centred around Thea, a 12 year old Norwegian girl who was soon to be married to a 37 year old man. As she filled her blog with photos of her wedding dress, and stories of her wilting plans to one day be a vet, messages of support and horror grew in volume, and momentum grew around stopping the marriage taking place.

, run by Plan Norway in order to raise awareness for actual instances of child marriage, that happen throughout the world at an alarming rate of one every two seconds. “Through Thea's blog, Plan Norway has told a story that affected 39,000 girls every single day. The blog became the biggest in Norway in less than 12 hours, and is now read by over one million people.”

Giving What We Can’s review of child marriage

, we found that it was a hugely damaging practice, and one intimately connected with harmful and unhealthy attitudes to women. It is great to see the issue being presented in a concrete and actionable way.

Most Shocking Second a Day Video

To bring the Syrian civil war home to a UK audience, Save the Children developed this powerful and saddening advert, to show the effects of civil war on a girl living in the UK. Between birthdays she loses her home and her father, and life ends up looking bleak. The video has reached over 40 million people so far, and is another great example of how an issue that seems disconnected can be communicated effectively.

At Giving What We Can, our community of members is comprised of people who all care deeply and empathise with improving the lives of others around the world. When talking to others about giving more effectively, putting the needs of others in a relatable context such as this can be a great and persuasive way to present the issues.

Stephanie Tam

GOOD READS: 6 Books, Poems, and Essays Inspiring Thoughtful Giving

This holiday season, I would like to recommend 6 reads that inspire thoughtful giving to warm up with on a cold, wintry day. While the needs of others may seem distant from our comfortable curl by the fire, there is no season like the present for hospitality, and we can begin by welcoming the wisdom and words of others into our homes – inviting not only the potential for transforming other lives, but also opening our own to the possibility of being transformed.