Brand resources

Explore and download our brand resources. Need anything that’s not here? Then email us at ops@givingwhatwecan.org

Logos

Use the appropriate variant for light or dark surfaces. Prefer SVG where possible.

Logo
Logo

Use on light surfaces

Logo Inverted
Logo Inverted

Use on dark surfaces

Logo Compact
Logo Compact

Use on light surfaces

Logo Compact Inverted
Logo Compact Inverted

Use on dark surfaces

Logomark
Logomark

Use on light surfaces

Logomark Inverted
Logomark Inverted

Use on dark surfaces

Colors

Our main brand colors. Use these to keep things looking consistent and on-brand.

Primary

Radiant Red

Primary brand color

#DA363A

Decorative

Extraordinary Orange

Decorative accent

#F78C51
Subtle Sky

Decorative accent

#E2F1F6

Neutral

Very White

Default light surface

#FFFFFF
Humble Hue

Alternative light surface

#F5EFE4
Potential Plum

Primary text color

#3B0024

Photos

Official photography for use in media, articles, or promotional materials.

Sjir Hoeijmakers
Sjir Hoeijmakers

CEO

Team photo
Team photo

June 2025

Fonts

Our heading and body font. Use the specified weights for consistency.

Larken Medium — The quick brown fox jumps over the lazy dog 0123456789
Larken — Heading (Medium)

Use for headings at medium weight

Metropolis Regular — The quick brown fox jumps over the lazy dog 0123456789
Metropolis — Body (Regular)

Use for body copy at regular weight