Brand resources

Explore and download our brand resources. Need anything that’s not here? Then email us at ops@givingwhatwecan.org

Logos

Use the appropriate variant for light or dark surfaces. Prefer SVG where possible.

Logo
Logo

Use on light surfaces

Logo Inverted
Logo Inverted

Use on dark surfaces

Logo Compact
Logo Compact

Use on light surfaces

Logo Compact Inverted
Logo Compact Inverted

Use on dark surfaces

Logomark
Logomark

Use on light surfaces

Logomark Inverted
Logomark Inverted

Use on dark surfaces

Colors

Our main brand colors. Use these to keep things looking consistent and on-brand.

Primary & Secondary

Radiant Red

Primary brand colour

#DA353A
Extraordinary Orange

Secondary brand colour

#F78C50

Neutral

Very White

Default light surface

#FFFFFF
Humble Hue

Alternative light surface

#F3EDE3
Potential Plum

Primary text colour

#3B0024

Decorative

Orange

subtle
#FDE2D3
muted
#FBC5A7
primary
#F78C50
emphasized
#F5681A

Sky

subtle
#E2F0F6
muted
#C2E1ED
primary
#638A97
emphasized
#4E6D77

Lavender

subtle
#EDE9F6
muted
#DED6EF
primary
#9271C7
emphasized
#7A50B4

Sage

subtle
#ECF3EB
muted
#D4E5D3
primary
#7D8A7D
emphasized
#636D63

Photos

Official photography for use in media, articles, or promotional materials.

Sjir Hoeijmakers
Sjir Hoeijmakers

CEO

Team photo
Team photo

June 2025

Fonts

Our heading and body font. Use the specified weights for consistency.

Larken Medium — The quick brown fox jumps over the lazy dog 0123456789
Larken — Heading (Medium)

Use for headings at medium weight

Metropolis Regular — The quick brown fox jumps over the lazy dog 0123456789
Metropolis — Body (Regular)

Use for body copy at regular weight