Blog post
The nightmare is real
The launch is in conjunction with the launch of a video, narrated by Susan Sarandon. The 90-second spot, starts as a sweet tale about a little girl drifting to sleep at night.
Things turn dark, though, when a giant mosquito impales the child, infecting her with malaria and plunging her into her own bloodstream. A twisted series of psychedelic visuals ensues, taking the viewer on a wild ride through the symptoms of malaria.
The nightmare ends abruptly when mosquitoes hit a net draped around the child’s bed. The call to action is simple: three dollars buys a mosquito net, effectively preventing a malaria infection and limiting the spread of the deadly disease.
“EGG is our chance each year to step outside our comfort zone and push the boundaries a bit” says Marco Spier, Director and Founding Partner at Psyop. “This year, we also decided to make a game inspired by the spot. We’ve never done that before.”
In “Nightmare: Malaria,” players make their way through 18 levels of fever-dream visuals, avoiding killer mosquitoes and collecting hard-to-reach teddy bear tokens along the way.
The game is now available in the iTunes App Store and the Google Play store for Android.