A great way to advocate for effective giving is to link to useful pages on the Giving What We Can website.
We regularly welcome new members to our community because they saw a link on a website, email signature, social media, or forum.
These links back to Giving What We Can not only directly send people to useful pages on our website, but they also tell search engines what pages are important for what search queries.
On this page we'll provide some example ideas of where you might want to link to Giving What We Can and some tips for how best to do so.
Examples of where to link to us
Social media & forums
Facebook posts
Example Facebook post after taking the pledge from David Kile:
Example Facebook post on a pledge anniversaries Alex Rattee and Luke Freeman
Example Facebook post around the new year from Daniel Thomas:
LinkedIn or Facebook profile
Example LinkedIn profile:
Twitter Post
Example twitter post thread from @sleepinyourhat:
Example Twitter post when the pledge certificate arrives from @sritchie
Reddit posts
Example Reddit post from larissa_24joy:
Instagram posts
Example Instagram post celebrating 5 year anniversary from Adam Lapthorn
Forum posts
Example on OzBargain Forum from Waldo000000:
Example Quora answer from Boris Yakubchik:
Medium posts
Example on Medium from @maxghenis
Personal websites
Within a website menu
Example from Luke Freeman:
On your about page
Example from Simon Panrucker:
On your footer
For example, using one of our badges. Here's sample html code:
<a href="https://www.givingwhatwecan.org/"><img src="//images.ctfassets.net/dhpcfh1bs3p6/370ZMCqYEpTVlYRgJ1jGvv/0e074ed0e86178e21d9a6d6b712d85cf/Color_Color__Pledge_GWWC.png?h=250" title="I've pledged to donate at least 10 percent of my income to effective charities" alt="I've pledged to donate at least 10 percent of my income to effective charities" width="250" height="250"/></a>
And here's what it looks like:
As a blog post
Example from Matthew Allcock:
Email signatures
Example of email signature from Alexandra Berlina:
We've also seen members use:
- I have taken the Giving What We Can pledge to donate 10% of my lifetime income to effective charities. Find out more and join me here!
- I've pledged to give 10% of income to effective charities and invite you to join me.
- Join me in pledging 10% of income to effective charities – together we can end poverty, animal cruelty, and safeguard our future.
How to link to GWWC
Inline links
Inline links like those above are much better than non-specific links like "read more" or "click here". Here are some examples of good inline links:
| Page | Keywords | Example inline link |
|---|---|---|
| Giving What We Can Homepage | Giving What We Can GWWC | Check out Giving What We Can |
| Giving Recommendations | best charities to donate to most effective charities top recommended charities best charities donate effectively giving recommendations effective charities effective altruism charities | I donate 10% of my income to effective charities Check out this list of the best charities to donate to Here are some ideas for how to donate effectively |
| How Rich Am I Calculator | how rich am I how rich are you global rich list income percentile calculator am i rich top 1 percent income world am I rich how rich am I calculator | Are you on the global rich list? Check out this world income percentile calculator |
| Take A Pledge | pledged to give pledge to give giving pledge Giving What We Can pledge take a pledge pledge 10 percent pledge 1 percent give ten percent give one percent | I've pledged to give ten percent of my income to effective charities Check out the Giving What We Can pledge |
| Myths About Charity | charity myths aid myths myths about charity myths about aid charity begins at home | It turns out that there are a lot of myths about charity Giving What We Can has a great page about charity myths which shows… A common myth is that charity begins at home… |
| Comparing Charities | compare charities charity comparisons are some charities more effective than others hundreds of times more impact best and worst charities | It turns out you can have hundreds of times more impact depending on where you give. When you compare charities… |
| Charity Evaluation | charity evaluation evaluating charities how to pick a charity charity effectiveness how to evaluate charities how to pick a good charity best way to evaluate charities how to pick a charity to support charity evaluations evaluate charities how to choose a charity to support choosing a charity how to evaluate a charity | I recommend you look at this guide about how to pick a charity to support When evaluating charities it can help to… |
Images
We have created some member badges that you can use to link to Giving What We Can.
If you link back to us with an image we recommend making sure you use relevant words in the following elements in an img tag:
alttitle
If you are using a content management system (such as Wordpress) we recommend you fill in the name and description of the image.