A great way to advocate for effective giving is to link to useful pages on the Giving What We Can website.
We regularly welcome new members to our community because they saw a link on a website, email signature, social media, or forum.
These links back to Giving What We Can not only directly send people to useful pages on our website, but they also tell search engines what pages are important for what search queries.
On this page we'll provide some example ideas of where you might want to link to Giving What We Can and some tips for how best to do so.
Example Facebook post after taking the pledge from David Kile:
Example Facebook post around the new year from Daniel Thomas:
Example LinkedIn profile:
Example twitter post thread from @sleepinyourhat:
Example Twitter post when the pledge certificate arrives from @sritchie
Example Reddit post from larissa_24joy:
Example Instagram post celebrating 5 year anniversary from Adam Lapthorn
Example on OzBargain Forum from Waldo000000:
Example Quora answer from Boris Yakubchik:
Example on Medium from @maxghenis
Example from Luke Freeman:
Example from Simon Panrucker:
For example, using one of our badges. Here's sample html code:
<a href="https://www.givingwhatwecan.org/"><img src="//images.ctfassets.net/dhpcfh1bs3p6/370ZMCqYEpTVlYRgJ1jGvv/0e074ed0e86178e21d9a6d6b712d85cf/Color_Color__Pledge_GWWC.png?h=250" title="I've pledged to donate at least 10 percent of my income to effective charities" alt="I've pledged to donate at least 10 percent of my income to effective charities" width="250" height="250"/></a>
And here's what it looks like:
Example from Matthew Allcock:
Example of email signature from Alexandra Berlina:
We've also seen members use:
Inline links like those above are much better than non-specific links like "read more" or "click here". Here are some examples of good inline links:
|Page||Keywords||Example inline link|
|Giving What We Can Homepage||Giving What We CanGWWC||Giving What We Can|
|Giving Recommendations||best charities to donate tomost effective charitiestop recommended charitiesbest charitiesdonate effectivelygiving recommendationseffective charitieseffective altruism charities||effective charities|
|How Rich Am I Calculator||how rich am Ihow rich are youglobal rich listincome percentile calculatoram i richtop 1 percent income worldam I richhow rich am I calculator||global rich list|
|Take A Pledge||pledged to givepledge to givegiving pledgeGiving What We Can pledgetake a pledgepledge 10 percentpledge 1 percentgive ten percentgive one percent||pledged to give ten percent of my income|
|Myths About Charity||charity mythsaid mythsmyths about charitymyths about aidcharity begins at home||myths about charity|
|Comparing Charities||compare charitiescharity comparisonsare some charities more effective than othershundreds of times more impactbest and worst charities||have hundreds of times more impact|
|Charity Evaluation||charity evaluationevaluating charitieshow to pick a charitycharity effectivenesshow to evaluate charitieshow to pick a good charitybest way to evaluate charitieshow to pick a charity to supportcharity evaluationsevaluate charitieshow to choose a charity to supportchoosing a charityhow to evaluate a charity||how to pick a charity to support|
We have created some member badges that you can use to link to Giving What We Can.
If you link back to us with an image we recommend making sure you use relevant words in the following elements in an img tag:
If you are using a content management system (such as Wordpress) we recommend you fill in the name and description of the image.