Faunalytics' mission is to empower animal advocates with access to research, analysis, strategies, and messages that maximize their effectiveness to reduce animal suffering. We conduct essential research, maintain an online research library, and directly support advocates and organizations in their work to save lives. The range of data we offer helps our movement understand how people think about and respond to advocacy, providing advocates with the best strategies to inspire change for animals.
Jenna Riedi is a devoted life-long animal advocate and is passionate about protecting and advancing the lives of animals around the world. She has worked and volunteered for nonprofit organizations for over 20 years, with a focus on marketing and fundraising. Jenna graduated from the University of Wisconsin with a BA in History and an MA in Library Information Sciences, from UW-Milwaukee with an MS in Nonprofit Management and Leadership, and has a masters certificate in Shelter Medicine from the University of Florida.
Animal Welfare Research
Faunalytics maintains the largest database of animal advocacy research, works with animal advocacy organisations on projects to improve their impact, and produces original animal advocacy research.