New Incentives was founded in 2011. It provides conditional cash transfers for women with HIV or at-risk pregnancies working in partnership with the Ministry of Health in Nigeria. They provide transfers conditional on the mother registering her pregnancy and being tested for HIV, delivering in a clinic, and (if HIV-positive) having their newborns tested for HIV. The program started by only focusing on mother-to-child HIV transmission. However, New Incentives found it would not be feasible to scale its operations by only focusing on prevention of mother to child transmission (PMTCT). It thus expanded its program as to also include at-risk pregnancies, to be able to work in smaller clinics which work with fewer HIV-positive woman. Risk factors include anemia, hepatitis, old age, young age, tuberculosis, and previous non-facility births.