High Impact Athletes

High Impact Athletes

High Impact Athletes guides high-profile athletes towards the most impactful charities and uses their platforms to grow the effective altruism movement.

What problem is High Impact Athletes working on?

Athletes have one of the most powerful cultural voices in the world today. That voice is currently being used to sell things to billions of sports fans around the world. We want to use that voice to promote giving back, and to make effective giving so ubiquitous within the sporting world that aspiring pro athletes see altruism as a part of the athlete lifestyle.

High Impact Athletes (HIA) aims to create a groundswell of positive impact in the world, driven by the generosity and social influence of successful athletes.

What does High Impact Athletes do?

High Impact Athletes connects professional athletes with the most cost-effective, evidence-based charities in the world and harnesses the power of the collective athlete voice to educate the world about the outsized benefits of giving effectively.

HIA tracks its impact based on calculations from charity evaluators GiveWell, Animal Charity Evaluators, The Life You Can Save, and Founders Pledge, and calculates the ratio of donations influenced to HIA expenses to determine its impact ratio of 2.5:1.

As of January 2023, HIA has:

  • A community of over 150 world-class athletes.
  • An audience of more than 12.5 million people.
  • Influenced over $700,000 USD in donations.
  • Improved the lives of more than 230,000 humans and more than 2.8 million animals.
  • Advised more than 220 donors.

This charity meets the requirements to be supported by Giving What We Can as an unlisted charity — read more about our inclusion criteria.

Why donate through the Giving What We Can donation platform?

Your donations through our portal are tax deductible in the UK, US, and the Netherlands. Giving What We Can does not take any fees from donors using our platform or from charities listed on our platform. We are independently funded to promote our mission of making giving effectively and significantly a cultural norm. Read more on our transparency page.