Fortify Health aims to prevent and reduce anaemia at-scale in India by fortifying wheat flour with iron.
Fortify Health is a non-profit working in India to implement and expand wheat flour fortification in the open market and government safety net programmes; they currently focus their work in Maharashtra, Madhya Pradesh and West Bengal states. Fortify Health's mission is to improve public health effectively through fortification of staple foods, with the specific goal of reducing the incidence of anaemia, and prevent the downstream consequences of anaemia at population scale by fortifying wheat flour with iron. This mission stems from the belief that access to adequate nutrition and a healthy life is a human right, and from our commitment to evidence-based solutions to global issues. Fortify Health is driven by rigorous evidence and a focus on cost-effectiveness, with the aim of ensuring maximum reach and impact of our programmes.
Fortify Health focuses on two approaches to wheat flour fortification:
Alongside these two major approaches to fortification, Fortify Health continues to generate evidence around the acceptability of fortification and its programs.