Action for Happiness

Action for Happiness

Action for Happiness promotes mental health and wellbeing by providing information, evidence-based resources, public events, educational services, training, and community activities.

What problem is Action for Happiness working on?

Action for Happiness was founded in 2010 to promote the idea that we can uplift the quality of life in our societies if we each make happiness our primary goal.

Action for happiness believes that building mass awareness of the scientific knowledge of happiness can change how we approach our personal lives, how we bring up our children, how we behave at work, and how public policy is made. And it can help us act in a way that considers the happiness of future generations, as well as our own.

What does Action for Happiness do?

The mission of Action for Happiness is to promote a happier world, through a culture that prioritises happiness and kindness.

Action for Happiness’s work is underpinned by the evidence-based 10 Keys to Happier Living framework, which is backed by hundreds of research studies.

Specifically, Action for Happiness:

What evidence is there of Action for Happiness’ effectiveness?

Action for Happiness meets our criteria to be listed on our platform based on an evaluation of the organisation from one of our trusted evaluators, Founders Pledge. Our trusted evaluators are charitable giving experts who focus on impact — their research into the best charities means your donations can do even more good. Learn more about charity evaluators we trust and why.

At Giving What We Can, we focus on the effectiveness of an organisation’s work, which considers much more than just the administration costs of the organisation. Learn more about this common “overhead myth” and our approach to charity evaluation.

Why donate through the Giving What We Can donation platform?

Your donations through our portal are tax deductible in the UK, US, and the Netherlands. Giving What We Can does not take any fees from donors using our platform or from charities listed on our platform. We are independently funded to promote our mission of making giving effectively and significantly a cultural norm. Read more on our transparency page.