Our strategy

Our purpose

Giving What We Can (GWWC) is working towards a world without preventable suffering or existential risk, where everyone is able to flourish.

We believe that effective charitable donations can do an astonishing amount of good towards that end.

Thus, we're on a mission to create a world in which giving effectively and significantly is a cultural norm.

We focus on educating and empowering "ordinary people" about the power of effective philanthropy, helping donors maximise their charitable impact throughout their lives, and increasing the number of donors who prioritise effectiveness when deciding which programs to support.

In all our work, we strive to take a positive and collaborative attitude, be transparent in our communication and decision-making, and adopt a scout mindset to guide us towards doing the most good we can do.

Our approach

We grow the effective giving movement through our three core products:

  • Our pledges, which inspire a global community of donors to give more significantly, more sustainably and more effectively
  • Our advice, which helps donors to give effectively and guides them to high-impact giving opportunities across a diversity of worldviews
  • Our donation platform, which makes effective giving easy and widely accessible across multiple countries

Additionally, we support and provide coordination for the broader effective giving ecosystem, including by making our products available to other effective giving organisations, coordinating within the ecosystem, and helping incubate new projects to fill pressing gaps.

Our current strategy

Below, you'll find our most recent strategy update, which details — more specifically — our current approach to actioning our ambitious goals.

2025 strategy announcement

Our impact

Giving What We Can has considerable impact through the money it counterfactually moves to effective charities. Our 2020-2022 impact evaluation (executive summary) estimates that we counterfactually generated $62 million of value for highly effective charities in 2020-2022, leading to a giving multiplier of 30x for the average donor, though - as we highlight in the report - these results need to be interpreted with care by prospective donors. We are currently evaluating our impact for the period of 2023-2024 and expect to publish these results soon.

In addition to directly moving money, our activities could have considerable (though harder to measure) indirect impact through promoting positive values like compassion, generosity, and strategic thinking; improving effective altruism culture by providing a concrete and accessible path to aligning values with action, and indirectly moving money to effective charities — such as through our members influencing the giving of others in ways that wouldn't be likely to show up in GWWC's reported metrics.

Support our work

We are looking for both one-time and ongoing funders to support our activities to expand our reach and impact. If you are interested in providing financial support, you can donate directly or get in touch with our executive director to discuss in more detail.

You can also support us by:

  • Reviewing our work: please contact us if you are interested in this.
  • Contributing to our content: if you are a writer or creative who would like to contribute to our published content, please reach out to our head of marketing Grace Adams
  • Introducing us to potential funders and advocates
  • Volunteering with us
  • Sharing our ideas