How To Link To Giving What We Can

A great way to build awareness about effective giving is to link to useful pages on the Giving What We Can website.

We regularly welcome new members to our community because they saw a link on a website, email signature, social media, or forum.

These links back to Giving What We Can not only directly send people to useful pages on our website, but they also tell search engines what pages are important for what search queries.

On this page we'll provide some example ideas of where you might want to link to Giving What We Can and some tips for how best to do so.

Social media & forums

Facebook posts

Example Facebook post after taking the pledge from David Kile:


Example Facebook post on a pledge anniversaries Alex Rattee and Luke Freeman

five year pledge anniversary

5 Years of the Pledge

Example Facebook post around the new year from Hannes Whittingham:

Facebook post about taking the pledge for the new year

Example Facebook post acknowledging the awkwardness of speaking up:


LinkedIn or Facebook profile

Example LinkedIn profile:


Twitter Post

Example twitter post thread from @sleepinyourhat:


Example Twitter post when the pledge certificate arrives from @sritchie


Reddit posts

Example Reddit post from larissa_24joy:


Instagram posts

Carpenter & Co talking about the Company Pledge

José discussing his pledge and showing his Pledge Pin

Forum posts

Example on OzBargain Forum from Waldo000000:


Medium posts

Example on Medium from @maxghenis


Personal websites

Within a website menu

Example from Luke Freeman:


On your about page

Example from Simon Panrucker:


For example, by using one of our badges. You can download them or use this sample html code:

<a href=""><img src="" title="I've pledged to donate at least 10 percent of my income to effective charities" alt="I've pledged to donate at least 10 percent of my income to effective charities" width="250" height="250"/></a>

And here's what it looks like:


As a blog post

Example from Suriyaa Sundararuban:

Screenshot of Suriyaa's blog post about GWWC

Email signatures

Example of email signature from Alexandra Berlina:


We've also seen members use:

Inline links like those above are much better than non-specific links like "read more" or "click here". Here are some examples of good inline links:

PageKeywordsExample inline link
Giving What We Can HomepageGiving What We CanGWWCGiving What We Can
Giving Recommendationsbest charities to donate tomost effective charitiestop recommended charitiesbest charitiesdonate effectivelygiving recommendationseffective charitieseffective altruism charitieseffective charities
How Rich Am I Calculatorhow rich am Ihow rich are youglobal rich listincome percentile calculatoram i richtop 1 percent income worldam I richhow rich am I calculatorglobal rich list
Take A Pledgepledged to givepledge to givegiving pledgeGiving What We Can pledgetake a pledgepledge 10 percentpledge 1 percentgive ten percentgive one percentpledged to give ten percent of my income
Myths About Charitycharity mythsaid mythsmyths about charitymyths about aidcharity begins at homemyths about charity
Comparing Charitiescompare charitiescharity comparisonsare some charities more effective than othershundreds of times more impactbest and worst charitieshave hundreds of times more impact
Charity Evaluationcharity evaluationevaluating charitieshow to pick a charitycharity effectivenesshow to evaluate charitieshow to pick a good charitybest way to evaluate charitieshow to pick a charity to supportcharity evaluationsevaluate charitieshow to choose a charity to supportchoosing a charityhow to evaluate a charityhow to pick a charity to support


We have created some member badges that you can use to link to Giving What We Can.

If you link back to us with an image we recommend making sure you use relevant words in the following elements in an img tag:

  • alt
  • title

If you are using a content management system (such as Wordpress) we recommend you fill in the name and description of the image.