Supporting the best charities can often do 100x more good per dollar. If we care about helping those around us and making progress on the world’s problems, it makes sense to seek out these donation opportunities where our money goes farthest. But one other way you can multiply your impact (and help us get closer to a world free from suffering) is to share these concepts with others.Effective giving is still a relatively small part of the overall philanthropic landscape; many people lump all charities into one “doing good” bucket or think the differences between giving opportunities are substantially smaller than they are. At Giving What We Can, we are trying to change these norms through education and outreach about how your donation decisions can lead to drastic differences in impact. We’d love your help raising awareness about effective giving this giving season.
This guide provides some sample social media posts about effective charities and GWWC pledges, as well as email signature templates you can use for the holidays (or year round!) You can copy and paste directly or customise to your liking! We also have a year-round list of ways to link to us or help let others know about GWWC via social media; this guide has some additional ideas, like writing blog posts.
Some of us might feel worried about talking about our giving because it is not the norm - but generally, we see that when people talk about their giving or their pledge, it’s really warmly received. One of the largest sources of new pledges is through personal interactions where a friend or family member introduced the concept to them, so your advocacy really can make a difference!
A couple of other ways to advocate for effective charities this giving season…
You can request to set up a GWWC fundraising page for up to 3 of our supported charities. If you’re not interested in receiving gifts, consider asking for donations instead — not only does this raise funds, it raises awareness of highly effective charities.
We’re excited to givetalks about effective giving to groups of more than 20 people online or in-person (in locations that are feasible for us). We can also connect you with other organisations or speakers.
We’d strongly suggest writing your own version of something like the below, if you’d like to talk about our pledges. Your unique voice and perspective is really powerful!
Consider an image of you holding your pledge certificate, a printed donation or something else related to your giving.
Consider adding one of the options below to your email signature, as in the example:
I donate to some of the world’s best charities via Giving What We Can - check out their 2024 recommendations!
Funds / Organisations you select will show up here