The members of Giving What We Can are people who have realised how easy it is to do large amounts of good in the world and who have made a commitment to give 10% of their income to the most effective charities they can find. For a person earning £15,000 per year, this would mean saving 5 lives every year, or leading to 100,000 fewer missed days of school due to illness. These incredible sounding feats are within most people’s reach.

Giving What We Can is built around two simple ideas:

• Giving away a significant portion of one's income is easier than most people think. Far from making their lives miserable, members say that taking the Pledge to Give has made their lives happier and more fulfilled.
• Giving to the most cost-effective charities massively increases the power of one's donations.