Action for Happiness

Action for Happiness

Wellbeing Programs

Action for Happiness promotes mental health and wellbeing by providing information, evidence-based resources, public events, educational services, training, and community activities.

What problem is Action for Happiness working on?

Action for Happiness was founded in 2010 to promote the idea that we can uplift the quality of life in our societies if we each make happiness our primary goal.

Action for happiness believes that building mass awareness of the scientific knowledge of happiness can change how we approach our personal lives, how we bring up our children, how we behave at work, and how public policy is made. And it can help us act in a way that considers the happiness of future generations, as well as our own.

What does Action for Happiness do?

The mission of Action for Happiness is to promote a happier world, through a culture that prioritises happiness and kindness.

Action for Happiness’s work is underpinned by the evidence-based 10 Keys to Happier Living framework, which is backed by hundreds of research studies.

Specifically, Action for Happiness:

What information does Giving What We Can have about the cost-effectiveness of Action for Happiness?1.

Founders Pledge conducted an evaluation of Action for Happiness highlighting its cost-effectiveness.

Please note that GWWC does not evaluate individual charities. Our recommendations are based on the research of third-party, impact-focused charity evaluators our research team has found to be particularly well-suited to help donors do the most good per dollar, according to their recent evaluator investigations. Our other supported programs are those that align with our charitable purpose — they are working on a high-impact problem and take a reasonably promising approach (based on publicly-available information).

At Giving What We Can, we focus on the effectiveness of an organisation's work -- what the organisation is actually doing and whether their programs are making a big difference. Some others in the charity recommendation space focus instead on the ratio of admin costs to program spending, part of what we’ve termed the “overhead myth.” See why overhead isn’t the full story and learn more about our approach to charity evaluation.