Development Media International creates evidence-based radio, television, and video campaigns to change behaviours and improve health outcomes in low-income countries.
Mass media reaches millions of people and can stimulate significant shifts in behaviour when the right messages reach the right people. DMI has conducted studies that found that media campaigns can encourage people to protect themselves from disease, seek treatment at the right time, and help them to plan and raise healthy families.
Development Media International (DMI) uses storytelling to motivate change and uses scientific methods to test the impact of its interventions. Specifically, DMI:
DMI's current focus areas are:
We don't currently have further information about the cost-effectiveness of Development Media International beyond it doing work in a high-impact cause area and taking a reasonably promising approach.
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