Global Food Systems Change

ProVeg is a global food awareness organisation with the mission to reduce global animal consumption by 50% by the year 2040.

What problem is ProVeg working on?

ProVeg UK is spearheading a school food revolution to improve children’s health and protect their futures. With the alarming majority of UK children now fibre-deficient, 1 in 5 living with obesity, and meat and dairy products accounting for the majority of global food emissions as the climate crisis deepens, the need for dietary change is clear. ProVeg UK has stepped up with a solution: its School Plates programme.

What does ProVeg do?

Through School Plates, ProVeg UK works with local authorities and school caterers to increase the health and sustainability of school food. By reviewing menus and providing advice, developing new recipes, and delivering plant-based cooking workshops, ProVeg UK increases the quality, quantity, and uptake of plant-based food in schools. They also influence national food policy as a co-founder of the Plant-based Food Alliance UK, and raise awareness of the importance of plant-based food for people, animals, and the planet through their campaigns.

What information does Giving What We Can have about the cost-effectiveness of ProVeg?1.

We don't currently have further information about the cost-effectiveness of ProVeg beyond it doing work in a high-impact cause area and taking a reasonably promising approach.

Please note that GWWC does not evaluate individual charities. Our recommendations are based on the research of third-party, impact-focused charity evaluators our research team has found to be particularly well-suited to help donors do the most good per dollar, according to their recent evaluator investigations. Our other supported programs are those that align with our charitable purpose — they are working on a high-impact problem and take a reasonably promising approach (based on publicly-available information).

At Giving What We Can, we focus on the effectiveness of an organisation's work -- what the organisation is actually doing and whether their programs are making a big difference. Some others in the charity recommendation space focus instead on the ratio of admin costs to program spending, part of what we’ve termed the “overhead myth.” See why overhead isn’t the full story and learn more about our approach to charity evaluation.