ProVeg is a global food awareness organisation with the mission to reduce global animal consumption by 50% by the year 2040.
ProVeg UK is spearheading a school food revolution to improve children’s health and protect their futures. With the alarming majority of UK children now fibre-deficient, 1 in 5 living with obesity, and meat and dairy products accounting for the majority of global food emissions as the climate crisis deepens, the need for dietary change is clear. ProVeg UK has stepped up with a solution: its School Plates programme.
Through School Plates, ProVeg UK works with local authorities and school caterers to increase the health and sustainability of school food. By reviewing menus and providing advice, developing new recipes, and delivering plant-based cooking workshops, ProVeg UK increases the quality, quantity, and uptake of plant-based food in schools. They also influence national food policy as a co-founder of the Plant-based Food Alliance UK, and raise awareness of the importance of plant-based food for people, animals, and the planet through their campaigns.
We don't currently have further information about the cost-effectiveness of ProVeg beyond it doing work in a high-impact cause area and taking a reasonably promising approach.
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