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Development Media International

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Development Media International (DMI) creates radio, television, and mobile video campaigns to change behaviours and improve health outcomes in low-income countries.

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Fast Facts

  • DMI is headquartered in London, England and has specialist teams across sub-Saharan Africa.
  • DMI works with epidemiologists, media professionals, and behaviour change experts.
  • DMI creates high-impact campaigns to improve health-related behaviour in low-income communities.
  • DMI promotes their campaigns using mass media in order to reach a wide audience.

What is Develop Media International's mission?

DMI's vision is "a world where people have the knowledge they need to improve their health and that of their families. We apply our mass media approach to the most pressing issues in global health."

What does Development Media International do?

  • DMI uses evidence-based campaigns to maximise the impact of their work. They use mathematical modelling to determine which messages can save the most lives.
  • DMI evaluates its impact using randomised controlled trials or quasi-experimental designs.
  • They use storytelling techniques and dramatisations to engage their audience.
  • DMI's current focus areas are: (i) reducing preventable deaths, (ii) improving early childhood development, and (iii) helping parents with family planning. They also work to promote a variety of other healthy behaviours.

Why do we recommend Development Media International?

  • DMI uses an evidence-based approach and regularly evaluates the impact of its own work.
  • GiveWell has identified DMI as a promising "standout charity."
  • Open Philanthropy investigated DMI and offered them a$100,000 grant for general support.

To learn more about Development Media International, we recommend reading GiveWell's detailed review.