ProVeg is a global food awareness organisation with the mission to reduce global animal consumption by 50% by the year 2040.

What problem is ProVeg working on?

Many of the world’s most urgent problems — farmed animal welfare, climate change, public health, and food security — share a common cause: our food choices. ProVeg is dedicated to raising awareness of how we can tackle these problems through diet and food systems change.

What does ProVeg do?

ProVeg empowers people and institutions to transform the global food system by promoting attractive animal-free foods.

ProVeg works with international decision-making bodies, governments, the food industry, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and the planet.

This charity meets the requirements to be supported by Giving What We Can as an unlisted charity — read more about our inclusion criteria.

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