Development Media International

Development Media International

Development Media International creates evidence-based radio, television, and video campaigns to change behaviours and improve health outcomes in low-income countries.

What problem is Development Media International working on?

Mass media reaches millions of people and can stimulate significant shifts in behaviour when the right messages reach the right people. DMI has conducted studies that found that media campaigns can encourage people to protect themselves from disease, seek treatment at the right time, and help them to plan and raise healthy families.

What does Development Media International do?

Development Media International (DMI) uses storytelling to motivate change and uses scientific methods to test the impact of its interventions. Specifically, DMI:

DMI's current focus areas are:

  • Reducing preventable deaths.
  • Improving early childhood development.
  • Helping parents with family planning.
  • Promoting healthy behaviours.

This charity meets the requirements to be supported by Giving What We Can as an unlisted charity — read more about our inclusion criteria.

Why donate through the Giving What We Can donation platform?

Your donations through our portal are tax deductible in the UK, US, and the Netherlands. Giving What We Can does not take any fees from donors using our platform or from charities listed on our platform. We are independently funded to promote our mission of making giving effectively and significantly a cultural norm. Read more on our transparency page.