Development Media International

What problem is Development Media International working on?

Mass media reaches millions of people and can stimulate significant shifts in behaviour when the right messages reach the right people. DMI has conducted studies that found that media campaigns can encourage people to protect themselves from disease, seek treatment at the right time, and help them to plan and raise healthy families.

What does Development Media International do?

Development Media International (DMI) uses storytelling to motivate change and uses scientific methods to test the impact of its interventions. Specifically, DMI:

• Uses evidence-based campaigns to maximise the impact of its work, and uses mathematical modelling to determine which messages can save the most lives. For example, findings from DMI’s first randomised controlled trial found that DMI’s radio campaign increased malaria diagnoses by 56% and modelling suggests it saved an estimated 3,000 lives in Burkina Faso. A cost-effectiveness analysis suggests that this is among the most cost-effective interventions available for saving children’s lives.
• Evaluates its impact using randomised controlled trials or quasi-experimental designs.
• Uses storytelling techniques and dramatisations to engage its audience.

DMI's current focus areas are:

• Reducing preventable deaths.
• Improving early childhood development.
• Helping parents with family planning.
• Promoting healthy behaviours.

This charity meets the requirements to be supported by Giving What We Can as an unlisted charity — read more about our inclusion criteria.

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